Thursday, August 19, 2021

Company profile: Wolverine World Wide (NYSE:WWW)

Wolverine World Wide is a American footwear manufacturer. The shoemaker is known for its eponymous brand, Wolverine Boots and Shoes, as well as other brands, such as Hush Puppies and Merrell. The company also manufactures licensed footwear for other firms, such as Caterpillar and Harley-Davidson. 

In 2012, Wolverine World Wide added Saucony, Keds, Stride Rite and Sperry Top-Sider to its list of brands, after acquiring the Performance Lifestyle Group of Collective Brands in a $1.23 billion transaction that also involved the sale of Payless ShoeSource and Collective Licensing International to private equity firms Blum Capital Partners and Golden Gate Capital.
Aug 2021: Wolverine Worldwide acquired Lululemon competitor Sweaty Betty for $410 million
  • Headquarters: Rockford, Michigan
  • Number of employees: 3,700
  • Founded: 1883; listed on the New York Stock Exchange in 1964.

monthly cart (daily live)

In 2019, Wolverine World Wide reorganized into two operating segments:
  • Wolverine Michigan Group whose brands include Bates, Cat Footwear, Chaco, Harley-Davidson Footwear, Hush Puppies, HyTest, Merrell and Wolverine
  • Wolverine Boston Group whose brands include Keds, Saucony, Sperry Top-Sider, the Stride Rite licensed business and the kids footwear businesses of Cat, Hush Puppies, Keds, Merrell, Saucony and Sperry

Sweaty Betty was founded in 1998 by Tamara and Simon Hill-Norton with one boutique in London's Notting Hill.

Wolverine Shoes ads: 1929 (left) and 1934 ~ Shell Horsehide Work Shoes (right)

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