- The GMC Hummer EV pickup will be the first real test of GM to directly compete against Tesla.
The Detroit automaker resurrects the Hummer as an all-electric “supertruck” that’s set to go on sale in roughly a year – likely ahead of Tesla’s Cybertruck. It will be GM’s first real test as a competitor against Tesla. It also will be the first vehicle with the company’s next-generation EV platform and batteries, known as Ultium.
The Hummer EV sport utility truck is expected to be one of the first electric trucks available for sale next year. It is anticipated to be a lifestyle truck more than a work truck and arrive in dealer lots before the Cybertruck as well as pickups from start-ups such as Rivian.
Ford is scheduled to release an electric version of its F-150 pickup by mid-2022. It is expected to be more work-oriented and compete more against an anticipated pickup from start-up Lordstown Motors than the Hummer. GM has confirmed plans for a Chevrolet work truck but the company has not released timing.
Pricing
The technologies and performance will come at a cost though. Initial availability of the Hummer EV pickup next fall will start at $112,595, including destination charges, for a launch version called the “Edition 1.” A $99,995 version will be available a year later, followed by $89,995 and $79,995 models in the springs of 2023 and 2024, respectively.
The vehicle will be produced at a factory in Detroit that the automaker recently renamed “Factory Zero,” a nod to the company’s pivot toward zero-emission vehicles. It’s in the process of overhauling the facility with $2.2 billion in new investments.
GM decided to open up reservations for the electric pickup with a $100 deposit. Within about an hour of launching reservations, GM showed the Hummer EV Edition 1 reservations as “full.”
The $112,595 Hummer EV sport utility truck sells out in 1 hour.
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