Friday, May 26, 2023

Big beer values since Bud Light boycott

The market value of Anheuser-Busch InBev ($BUD), whose fourth bestselling brand is Bud Light, dropped $15.7 billion since April 1, based on a conversion to U.S. dollars by Investor's Business Daily using data from S&P Global Market Intelligence. 
That's the day Dylan Mulvaney, a TikTok influencer and transgender woman, pitched the Bud Light brand during the NCAA March Madness tournament.
  • Bud Light sales are down more than 23% as of the week ended on May 6, said Jared Dinges, beverage analyst at JPMorgan Chase in a note to clients Tuesday, citing data from NielsenIQ.
  • $BUD has lost approx. $16 billion in market value this past month. While its competitors, such as Heineken and Molson Coors ($TAP), have gained market cap.
  • Anheuser-Busch's stock shows just how significant the boycott has been. With shares down 11.9% since April 1, the company's investors are suffering while most other beer companies are trending higher.
 Dylan Mulvaney

Changes in market value since April 1
CompanySymbol (global exchange: symbol)Stock % ch. since April 1Market value ch.
($ millions)*
Anheuser-Busch InBev SA/NVENXTBR:ABI-11.9%-$15,687
Carlsberg A/SCPSE:CARL B4.4%-$200
Olvi OyjHLSE:OLVAS-5.2%-$34
Ottakringer Getränke AGWBAG:OTS-6.5%-$25
Alefarm Brewing A/SCPSE:ALEFRM-15.6%-$1
Browar Czarnków S.A.WSE:BRO6.6%$0
Brouwerij Handelsmaatschappij NVENXTBR:COBH0.6%$1
Harboes Bryggeri A/SCPSE:HARB B6.0%$3
Royal Unibrew A/SCPSE:RBREW4.8%$209
Heineken N.V.ENXTAM:HEIA1.7%$1,009
Molson Coors BeverageNYSE:TAP20.2%$2,201
Sources: S&P Global Market Intelligence, IBD, *converted to U.S. dollars
All beer companies ($TAP, $SAM, $STZ) increased market cap this past month except for $BUD (-16%).
(live chart)

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