The market value of Anheuser-Busch InBev ($BUD), whose fourth bestselling brand is Bud Light, dropped $15.7 billion since April 1, based on a conversion to U.S. dollars by Investor's Business Daily using data from S&P Global Market Intelligence.
That's the day Dylan Mulvaney, a TikTok influencer and transgender woman, pitched the Bud Light brand during the NCAA March Madness tournament.
- Bud Light sales are down more than 23% as of the week ended on May 6, said Jared Dinges, beverage analyst at JPMorgan Chase in a note to clients Tuesday, citing data from NielsenIQ.
- $BUD has lost approx. $16 billion in market value this past month. While its competitors, such as Heineken and Molson Coors ($TAP), have gained market cap.
- Anheuser-Busch's stock shows just how significant the boycott has been. With shares down 11.9% since April 1, the company's investors are suffering while most other beer companies are trending higher.
Dylan Mulvaney
Changes in market value since April 1
| Company | Symbol (global exchange: symbol) | Stock % ch. since April 1 | Market value ch. ($ millions)* |
|---|---|---|---|
| Anheuser-Busch InBev SA/NV | ENXTBR:ABI | -11.9% | -$15,687 |
| Carlsberg A/S | CPSE:CARL B | 4.4% | -$200 |
| Olvi Oyj | HLSE:OLVAS | -5.2% | -$34 |
| Ottakringer Getränke AG | WBAG:OTS | -6.5% | -$25 |
| Alefarm Brewing A/S | CPSE:ALEFRM | -15.6% | -$1 |
| Browar Czarnków S.A. | WSE:BRO | 6.6% | $0 |
| Brouwerij Handelsmaatschappij NV | ENXTBR:COBH | 0.6% | $1 |
| Harboes Bryggeri A/S | CPSE:HARB B | 6.0% | $3 |
| Royal Unibrew A/S | CPSE:RBREW | 4.8% | $209 |
| Heineken N.V. | ENXTAM:HEIA | 1.7% | $1,009 |
| Molson Coors Beverage | NYSE:TAP | 20.2% | $2,201 |
Sources: S&P Global Market Intelligence, IBD, *converted to U.S. dollars
All beer companies ($TAP, $SAM, $STZ) increased market cap this past month except for $BUD (-16%).
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